Tag: Dentist

3 Marketing Trends For Your Cosmetic Practice in 2019

When it comes to marketing your cosmetic practice online, you want to be sure to stay up-to-date with your brand online and to make sure you aren’t last to follow popular trends. As 2018 comes to a close in less than a month, I thought I’d share a few trends that you might consider adapting for your practice in 2019.

3 Marketing Trends For Your Cosmetic Practice in 2019

1.) Analytics and Tracking

Knowing where you should be spending your marketing efforts will be crucial for you to grow and stay competitive in 2019. If you don’t have real time access to your performance and lead data, it’s hard to make accurate decisions. Many practices that I meet with complain that they don’t know how they are performing or how customers are finding their practice, and that is a problem. Lead tracking software has been available for some time now and there is no reason you shouldn’t be leveraging it in 2019.

With DoctorLogic’s Opportunities Software, you’ll not only see all of your leads in one place, but you’ll know where they are coming from. You can sort data by lead type (calls, web forms, or chats) and you can also sort by channel (organic, paid, referral, etc.). You also have the capability to export this data which makes it easy to combine with email marketing and so you can measure your ROI!

2.) Voice Search

With the advent of Voice Search and the improvement Artificial Intelligence (AI), the technology consumers have access to today makes it easier and easier to find information that they are looking for online. By 2020, Comscore predicts that 50% OF ALL SEARCH will be performed by voice! DoctorLogic has been helping customers get found for voice search for the last 2 years.  Learn more about what sets us apart here.

According to ForbesOptimizing For Voice Search Is More Important Than Ever!

3.) Website Design Trends – Video and Instagram

Using video with movement as part of the design in the home page has been growing over the last 3 years. New technology that became available in 2018 now allows the video to play on mobile devices. Before this technology came out, when the responsive site converted from desktop to either mobile or tablet, the video would change into a still banner. Now, the new technology has become available that video can play on mobile without sacrificing speed.

Related: What Google’s NEW “Speed Update” means for your healthcare practice!

Instagram has been rapidly growing in popularity in cosmetics. As a matter of fact, AdWeek is reported in June, that the social media platform hit a major milestone of over 1 Billion Users in June 2018. Read details here.

Due to the growth of Instagram, cosmetic doctors have been requesting LIVE Instagram feeds into the design of the website over the last year or so. See some of DoctorLogic’s newest design examples below that incorporate video and Instagram into the design.

Look Younger MD (Laser Center) – using Video in the homepage design

Vinyard Institute of Plastic Surgery (Plastic Surgeon) – using Video + Instagram

SmilesNY Cosmetic and Implant Dentistry (Cosmetic and Implant Dentist) – using Video + Instagram

I hope you enjoyed reading this post. If you did, please LIKE IT or SHARE IT. If you would like to become a trend-setter and you are interested in discussing either website development or online marketing for your cosmetic practice, feel free contact me anytime.

To your success!

John Vakidisemail-2056028_1920

Are Your Assistants Effective/Efficient

We often hear Doctors say their chief concerns are that their assistants are not prepared for procedures, little communication between Dr and assistant OR simply not educating the patient before and after the procedure. Below are several areas that we coach your assistants on to have them performing at their best.

Daily Charts audits: This will help ensure that cases are in, if additional treatment is needed it gets scheduled. Prepares us for those hiccups that are frustrating and avoidable. We like to have that strong assistant in the Morning meetings who is able to deliver important daily concerns and for see any areas of concern and look for solutions.

Orchestrating Schedule: We find the leader of the assistants who is great at looking at the daily schedule and understanding who, what and where to prioritize needs based off importance. The problem solver. One in which can read across the schedule, this of course includes hygiene exams as well OR new patients. Starting a RCT and having three exams at the same time can make things a bit crazy. How to avoid this by assessing the schedule before he/she sits to begin procedure.

Inventory Control Systems: Developing a strong system for ordering biweekly (if not already doing so). Understand what products are used for and managing this so there is no waste. When to take advantage of specials and run your supplies below 5% etc..

Lab System: Organizing and developing a solid lab system if there is nothing in place (Doctors request this often)

Organizing Treatment Rooms: Not everyone understands that being organized is easy and often overwhelmed when beginning this process. It is definitely one of our favorite areas, as it helps managing inventory and making things run smoothly, this way you’re not jumping up looking for materials during a procedure which is most frustrating to doctors.

Verbal Skills: How are we being perceived? More times than not, the Assistant should be able to explain treatment, post op instructions and patients should ALWAYS understand: What, Why and Next.

OSHA Standards:  Understanding safety of employees and patients. Assistants are generally in control of sterilization area and instrument sterilization (understanding the facts)

GHS training: ALL employees are to be trained and certified in GHS (Global Harmonization System) once per lifetime and OSHA of course annually. Helping to be sure that systems are in place per state laws.

3-5 Minute Check out & Meet and Greet: We feel this is so important! We will spend time role playing on both of these areas. It is all about the experience as we know.

Maintenance: Understanding the maintenance on equipment and handpieces (This is an area that can save a practice considerable $$$)

Teaching Hard Tissue Charting: Hands on training

Explaining any Treatment: Role Play

Reading / Understanding x-rays: This is intended for newer assistants.

#klassolutions #dentalassistants #dentist #coaching #assistantcoaching #dentalconsulting #OSHA/GHS #inventorycontrol

Patterson Customer Appreciation Expo

KLAS Solutions will be co-sponsoring a Customer Appreciation Expo with Patterson Dental on October 11th in Livonia. We will be hosting 3 out of the 4 session. The sessions include: OSHA/GHS updated guide lines, Team Communication and Human Trafficking. Patterson will be hosting a session on Ergonomics with Adec. You can register at www.klassolutions.com/events/
#OSHA #GHS #Humantrafficking #Teamcommunication #Adec#ergonamics #PattersonDental #KLASSolutions

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Team Building – Collaboration

We have all been part of a team where there is one or two team members that seem to always take the lead.  The rest are made to feel as though their ideas are not welcome. And yet, something incredible happens when teamwork exists and everyone has a voice. Things change and success builds when everyone on the team is equally invested in the overall purpose and goal.  Here are some quotes to display.  Use them in your AM huddles or monthly meetings.

1.  “Alone we can do so little; together we can do so much.” – Helen Keller

2.  “Talent wins games, but teamwork and intelligence win championships.” – Michael Jordan

3.  “Teamwork begins by building trust. And the only way to do that is to overcome our need for invulnerability.” – Patrick Lencioni

4.  “It is literally true that you can succeed best and quickest by helping others to succeed.” – Napolean Hill

5.  “If you want to lift yourself up, lift up someone else.” – Booker T. Washington

6.  “None of us, including me, ever do great things. But we can all do small things, with great love, and together we can do something wonderful.” – Mother Teresa

#KLASSolutions #TeamLeadershipProgram  #team #AMhuddles #teambuilding #Teamwork

Amalgam Seperation-Anterior Quest

Nate Koster – Anterior Quest

Nate Koster is with Anterior Quest, the only 100% amalgam containment system in the US. I talked with him about practices we are working with that are preparing to retire in 5-7 years. We recommend doctors should always look at this system, however what happens when they retire? This is a regulatory item registered in the doctors name. He found the information I was requesting. Here is his response to me.

Phil, I was going through the amalgam rule today and came across this section… It just talks about the specifics of what to do when switching ownership of a dental practice. Thought it might be useful to you…

https://www.federalregister.gov/d/2017-12338/p-158

Anterior Quest and Nate Koster work hand in hand with the EPA. Their knowledge of amalgam separation is second to none. I give all of my clients this information when doing a Practice Assessment. KLAS Solutions strives to give you all the information needed for a successful practice. Contact me with any question at phil@klassolutions.com

#AnteriorQuest, #KLASSolutions, #amalgacontainment, #dentalpractice, #dentalconsulting, #PhilCole, #NateKoster –

PPO or Not to PPO….that is the question

After assessing numerous practices, one of the first questions I’m asked is “Should I stay in network with the insurance companies.” There is not a simple yes or no answer. There are three options. Fee for Service….no participation with any insurance company; In network with all insurance companies (PPO’s) or Partial enrollment. As some of the insurance companies are lowering their reimbursement which will affect your bottom line, it will be necessary to seriously consider your options. 

Fee for Service: Full fee and full payment. No write-offs and no negotiating. Patients come to see you, you diagnose, patients decide on treatment and you get paid 100% of fees charged. Sounds ideal but there are factors that must be taken into consideration. Your location, your competition, your patient base, patient demographics, timing, your fees and your vision for the practice,

PPO – sign up with every PPO….work twice as hard for half the money, use double the supplies and double the time in sterilization because you have to see double the patients just to meet your goals. Creates a chaotic atmosphere not to mention the lousy taste it leaves in your mouth. Pun intended. 

You can decide on ‘Partial participation’ with the insurance companies that have reasonable reimbursement. 

So how do you decide and where do you start? Know your numbers and know the demographics of your patient base. If you don’t know how to do it or what to assess, get someone to help you. I recently completed a ‘virtual assessment’ for a dentist who wants to drop a major insurance company that he felt “75% of my patients have”. 

After I completed his virtual assessment we were able to determine the true percentage of patients with the various insurance companies he was in network with. We also created a plan for when his practice can support dropping the major insurance company!! (who is once again lowering their reimbursement to the dentist!) Through the assessment, I determined there was major problems with their computer recare system, their TRUE active patient base along with other issues that would ‘kill’ their practice if he just dropped it. However, we were able to put a plan together to slowly drop the PPO’s over a certain amount of time so that it would not financially impact his practice or the patient base. This was a dream come true as he has not felt good about going to work for a long time…it wasn’t fun and he had lost his passion for dentistry. Teaching the administrative team effective scheduling techniques allowed the practice to limit the write-offs on a daily basis. Over time, this adds up to thousands of dollars. Through my assessment, I was able to look at the significant discounts, write-offs, freebies, family rates and adjustments given to the ‘fee for service’ patients that was also making a significant impact on the bottom line. 

Do your due diligence…know what you can do today to make an impact and have a plan to eliminate over time. 95% of the dental practices I work with complain about the write-offs, the PPO’s etc. but no one is doing anything to rectify the situation. It all starts with a plan. Stop complaining about all your write-offs and adjustments and take your practice back.

Nancy completes virtual and ‘on-site’ practice assessments to address your specific concerns about insurance participation, internal team stress, leadership concerns, incentives, policies, hygiene programs/liability, treatment coordinating, productive scheduling vs. a busy schedule, communication within the team and any other concerns you may have. You have to assess your patients in order to provide a short and long term treatment plan. Why aren’t you assessing your practice to have a short and long term business plan for the practice? Email us your concerns and do something about it. nancy@Klassolutions.com or info@klassolutions.com

#KLASSolutions #PPO #insurances #DeltaDental #Assessment #Dentist #dentalpractice #FeeforService