Tag: Business

3 Marketing Trends For Your Cosmetic Practice in 2019

When it comes to marketing your cosmetic practice online, you want to be sure to stay up-to-date with your brand online and to make sure you aren’t last to follow popular trends. As 2018 comes to a close in less than a month, I thought I’d share a few trends that you might consider adapting for your practice in 2019.

3 Marketing Trends For Your Cosmetic Practice in 2019

1.) Analytics and Tracking

Knowing where you should be spending your marketing efforts will be crucial for you to grow and stay competitive in 2019. If you don’t have real time access to your performance and lead data, it’s hard to make accurate decisions. Many practices that I meet with complain that they don’t know how they are performing or how customers are finding their practice, and that is a problem. Lead tracking software has been available for some time now and there is no reason you shouldn’t be leveraging it in 2019.

With DoctorLogic’s Opportunities Software, you’ll not only see all of your leads in one place, but you’ll know where they are coming from. You can sort data by lead type (calls, web forms, or chats) and you can also sort by channel (organic, paid, referral, etc.). You also have the capability to export this data which makes it easy to combine with email marketing and so you can measure your ROI!

2.) Voice Search

With the advent of Voice Search and the improvement Artificial Intelligence (AI), the technology consumers have access to today makes it easier and easier to find information that they are looking for online. By 2020, Comscore predicts that 50% OF ALL SEARCH will be performed by voice! DoctorLogic has been helping customers get found for voice search for the last 2 years.  Learn more about what sets us apart here.

According to ForbesOptimizing For Voice Search Is More Important Than Ever!

3.) Website Design Trends – Video and Instagram

Using video with movement as part of the design in the home page has been growing over the last 3 years. New technology that became available in 2018 now allows the video to play on mobile devices. Before this technology came out, when the responsive site converted from desktop to either mobile or tablet, the video would change into a still banner. Now, the new technology has become available that video can play on mobile without sacrificing speed.

Related: What Google’s NEW “Speed Update” means for your healthcare practice!

Instagram has been rapidly growing in popularity in cosmetics. As a matter of fact, AdWeek is reported in June, that the social media platform hit a major milestone of over 1 Billion Users in June 2018. Read details here.

Due to the growth of Instagram, cosmetic doctors have been requesting LIVE Instagram feeds into the design of the website over the last year or so. See some of DoctorLogic’s newest design examples below that incorporate video and Instagram into the design.

Look Younger MD (Laser Center) – using Video in the homepage design

Vinyard Institute of Plastic Surgery (Plastic Surgeon) – using Video + Instagram

SmilesNY Cosmetic and Implant Dentistry (Cosmetic and Implant Dentist) – using Video + Instagram

I hope you enjoyed reading this post. If you did, please LIKE IT or SHARE IT. If you would like to become a trend-setter and you are interested in discussing either website development or online marketing for your cosmetic practice, feel free contact me anytime.

To your success!

John Vakidisemail-2056028_1920

25 Team Building Activities You Should Do With Your Team

All dental teams need to have time for team building. A time to step away from the office and continue to build personal relationships with each other. Here is a list of 25 Team Building Activities to try with your team.

_RMK892325 Team Building Activities You Should Do With Your Team

1. Scavenger Hunt
2. What’s My Name?
3. Cook-off
4. Sneak a Peek
5. Board Game Tournament
6. Office Trivia
7. Improv Workshop
8. Two Truths and a Lie
9. Karaoke Night
10. The “suddenly” Story
11. Go-Kart Racing
12. Concentration (marketing addition)
13. Professional Development Workshop
14. Jigsaw Puzzle Race
15. Room Escape Games
16. The Egg Drop Challenge
17. Laser Tag
18. Catch Phrase
19. Volunteer
20. Mystery Dinner
21. Kayaking/Canoeing
22. Trampoline Park
23. Something Touristy
24. Painting Class
25. Cooking Class

PROVEN SYSTEMS FOR PRACTICE SUCCESS!

A dental practice needs healthy systems that can be maintained and sustained by a motivated team.  The objective is to work together to help build in the practice’s success.

KLAS Solutions is a Michigan based Dental Practice Coaching Company, that consists of a team of consultants whose purpose is to collaborate, analyze and implement affordable solutions for your practice, with the goal being, reaching the practices full potential.  This analysis allows a dental practice to identify what systems are working well and to recognize what systems need attention in order to optimize results.

Our model, is a team of dental practice coaches that is composed of a dental business coach, a team and leadership coach and a clinical coach, that trains both the hygiene department in creating an effective hygiene and perio program as well as a dental assistant coach to help assistants in maximizing their role in the practice. We have specialized practice consultants in OSHA/GHS and as well as PPO negotiation and dental embezzlement.

Increase Your Cash Flow in 10 Steps

Klas-Dental-Solutions-15-1024x473

These 10 ways to improve cash flow can help you encourage incoming payments, delay outlays of cash and stay on top of everything in between–like payments, late fees, and billing cycles.

  1. Invoice immediately.Don’t wait untilnext week or next month. If you wait to invoice your patients, they may think they can wait, too.
  2. Use electronic billing.It’s fast, and younger patients are likely to respond more quickly when they can pay instantly. Your deposits can be deposited directly to your account and everyone saves on the cost of paper and stamps.
  3. Get it in writing. Set clear payment terms and expectations. Spell out your terms on every invoice.
  4. Include a specific due date.“Due upon receipt” can be ambiguous, while “payment due within 30 days of the bill date” clearly communicates your expectations.
  5. Institute late fees.Without them, your patients may put off payment until a time that’s convenient for them but not for you.
  6. Offer positive incentives for early payment.Give patients a good reason to pay sooner than they normally would. An example might be 1-2 whitening syringes for payments received within two weeks of the bill date.
  7. Slow down on bills.Hold off on paying bills until they’re due. If you’re presented with a worthwhile incentive for early payment, by all means, take advantage of it. Try to pay electronically, you can schedule in advance and with precision.
  8. Periodic payments. Take advantage of periodic payment programs that are fee-free. For instance, small businesses withworkers’ compensation coverage can pay their premiums every time their payroll is run. Payments are based on actual payroll, eliminating the need for a large down payment, and carry no installment charges.
  9. Monitor your cash flow status on a weekly basis.Check off what’s been paid, what’s coming due and what’s late. Send reminder notices as necessary, and don’t forget to tack on your late fee.Continually measure cash flow to your BEP.

10.Get a CPA that is dental specific. A CPA can help guide you toward your financial goals and offer corrective action should you begin to veer off course. Taxes, of course, are part of the equation and ever-changing, making the aid of a professional essential. A dental specific CPA can help ensure you’re taking best advantage of the deductions that can benefit your dental business and help improve your cash flow.

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