Author: philipkcole

9 Important Elements to Include in Your Employee Handbook

  1. Introduction to company & values
  2. Code of conduct
  3. Equal employment and nondiscrimination policy
  4. Computers and technology policy
  5. Compensation and benefits policy
  6. New hire and separation policy
  7. Leave policy
  8. Non-disclosure Agreement and Confidentiality policy
  9. Signature page

If you would like help creating or revising your employee handbook reach out to us at KLAS Solutions.

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3 Marketing Trends For Your Cosmetic Practice in 2019

When it comes to marketing your cosmetic practice online, you want to be sure to stay up-to-date with your brand online and to make sure you aren’t last to follow popular trends. As 2018 comes to a close in less than a month, I thought I’d share a few trends that you might consider adapting for your practice in 2019.

3 Marketing Trends For Your Cosmetic Practice in 2019

1.) Analytics and Tracking

Knowing where you should be spending your marketing efforts will be crucial for you to grow and stay competitive in 2019. If you don’t have real time access to your performance and lead data, it’s hard to make accurate decisions. Many practices that I meet with complain that they don’t know how they are performing or how customers are finding their practice, and that is a problem. Lead tracking software has been available for some time now and there is no reason you shouldn’t be leveraging it in 2019.

With DoctorLogic’s Opportunities Software, you’ll not only see all of your leads in one place, but you’ll know where they are coming from. You can sort data by lead type (calls, web forms, or chats) and you can also sort by channel (organic, paid, referral, etc.). You also have the capability to export this data which makes it easy to combine with email marketing and so you can measure your ROI!

2.) Voice Search

With the advent of Voice Search and the improvement Artificial Intelligence (AI), the technology consumers have access to today makes it easier and easier to find information that they are looking for online. By 2020, Comscore predicts that 50% OF ALL SEARCH will be performed by voice! DoctorLogic has been helping customers get found for voice search for the last 2 years.  Learn more about what sets us apart here.

According to ForbesOptimizing For Voice Search Is More Important Than Ever!

3.) Website Design Trends – Video and Instagram

Using video with movement as part of the design in the home page has been growing over the last 3 years. New technology that became available in 2018 now allows the video to play on mobile devices. Before this technology came out, when the responsive site converted from desktop to either mobile or tablet, the video would change into a still banner. Now, the new technology has become available that video can play on mobile without sacrificing speed.

Related: What Google’s NEW “Speed Update” means for your healthcare practice!

Instagram has been rapidly growing in popularity in cosmetics. As a matter of fact, AdWeek is reported in June, that the social media platform hit a major milestone of over 1 Billion Users in June 2018. Read details here.

Due to the growth of Instagram, cosmetic doctors have been requesting LIVE Instagram feeds into the design of the website over the last year or so. See some of DoctorLogic’s newest design examples below that incorporate video and Instagram into the design.

Look Younger MD (Laser Center) – using Video in the homepage design

Vinyard Institute of Plastic Surgery (Plastic Surgeon) – using Video + Instagram

SmilesNY Cosmetic and Implant Dentistry (Cosmetic and Implant Dentist) – using Video + Instagram

I hope you enjoyed reading this post. If you did, please LIKE IT or SHARE IT. If you would like to become a trend-setter and you are interested in discussing either website development or online marketing for your cosmetic practice, feel free contact me anytime.

To your success!

John Vakidisemail-2056028_1920

Did You Vote?

Today is a very special day!  We as citizens, have the privilege to vote  for those who will represent us in our government.  Remember to vote! #government #voting #klassolutions #mentorprogram #dentalconsulting #dentalcoachingIMG_2752

Are Your Assistants Effective/Efficient

We often hear Doctors say their chief concerns are that their assistants are not prepared for procedures, little communication between Dr and assistant OR simply not educating the patient before and after the procedure. Below are several areas that we coach your assistants on to have them performing at their best.

Daily Charts audits: This will help ensure that cases are in, if additional treatment is needed it gets scheduled. Prepares us for those hiccups that are frustrating and avoidable. We like to have that strong assistant in the Morning meetings who is able to deliver important daily concerns and for see any areas of concern and look for solutions.

Orchestrating Schedule: We find the leader of the assistants who is great at looking at the daily schedule and understanding who, what and where to prioritize needs based off importance. The problem solver. One in which can read across the schedule, this of course includes hygiene exams as well OR new patients. Starting a RCT and having three exams at the same time can make things a bit crazy. How to avoid this by assessing the schedule before he/she sits to begin procedure.

Inventory Control Systems: Developing a strong system for ordering biweekly (if not already doing so). Understand what products are used for and managing this so there is no waste. When to take advantage of specials and run your supplies below 5% etc..

Lab System: Organizing and developing a solid lab system if there is nothing in place (Doctors request this often)

Organizing Treatment Rooms: Not everyone understands that being organized is easy and often overwhelmed when beginning this process. It is definitely one of our favorite areas, as it helps managing inventory and making things run smoothly, this way you’re not jumping up looking for materials during a procedure which is most frustrating to doctors.

Verbal Skills: How are we being perceived? More times than not, the Assistant should be able to explain treatment, post op instructions and patients should ALWAYS understand: What, Why and Next.

OSHA Standards:  Understanding safety of employees and patients. Assistants are generally in control of sterilization area and instrument sterilization (understanding the facts)

GHS training: ALL employees are to be trained and certified in GHS (Global Harmonization System) once per lifetime and OSHA of course annually. Helping to be sure that systems are in place per state laws.

3-5 Minute Check out & Meet and Greet: We feel this is so important! We will spend time role playing on both of these areas. It is all about the experience as we know.

Maintenance: Understanding the maintenance on equipment and handpieces (This is an area that can save a practice considerable $$$)

Teaching Hard Tissue Charting: Hands on training

Explaining any Treatment: Role Play

Reading / Understanding x-rays: This is intended for newer assistants.

#klassolutions #dentalassistants #dentist #coaching #assistantcoaching #dentalconsulting #OSHA/GHS #inventorycontrol

25 Team Building Activities You Should Do With Your Team

All dental teams need to have time for team building. A time to step away from the office and continue to build personal relationships with each other. Here is a list of 25 Team Building Activities to try with your team.

_RMK892325 Team Building Activities You Should Do With Your Team

1. Scavenger Hunt
2. What’s My Name?
3. Cook-off
4. Sneak a Peek
5. Board Game Tournament
6. Office Trivia
7. Improv Workshop
8. Two Truths and a Lie
9. Karaoke Night
10. The “suddenly” Story
11. Go-Kart Racing
12. Concentration (marketing addition)
13. Professional Development Workshop
14. Jigsaw Puzzle Race
15. Room Escape Games
16. The Egg Drop Challenge
17. Laser Tag
18. Catch Phrase
19. Volunteer
20. Mystery Dinner
21. Kayaking/Canoeing
22. Trampoline Park
23. Something Touristy
24. Painting Class
25. Cooking Class