When it comes to marketing your cosmetic practice online, you want to be sure to stay up-to-date with your brand online and to make sure you aren’t last to follow popular trends. As 2018 comes to a close in less than a month, I thought I’d share a few trends that you might consider adapting for your practice in 2019.
3 Marketing Trends For Your Cosmetic Practice in 2019
1.) Analytics and Tracking
Knowing where you should be spending your marketing efforts will be crucial for you to grow and stay competitive in 2019. If you don’t have real time access to your performance and lead data, it’s hard to make accurate decisions. Many practices that I meet with complain that they don’t know how they are performing or how customers are finding their practice, and that is a problem. Lead tracking software has been available for some time now and there is no reason you shouldn’t be leveraging it in 2019.
With DoctorLogic’s Opportunities Software, you’ll not only see all of your leads in one place, but you’ll know where they are coming from. You can sort data by lead type (calls, web forms, or chats) and you can also sort by channel (organic, paid, referral, etc.). You also have the capability to export this data which makes it easy to combine with email marketing and so you can measure your ROI!
2.) Voice Search
With the advent of Voice Search and the improvement Artificial Intelligence (AI), the technology consumers have access to today makes it easier and easier to find information that they are looking for online. By 2020, Comscore predicts that 50% OF ALL SEARCH will be performed by voice! DoctorLogic has been helping customers get found for voice search for the last 2 years. Learn more about what sets us apart here.
According to Forbes, Optimizing For Voice Search Is More Important Than Ever!
3.) Website Design Trends – Video and Instagram
Using video with movement as part of the design in the home page has been growing over the last 3 years. New technology that became available in 2018 now allows the video to play on mobile devices. Before this technology came out, when the responsive site converted from desktop to either mobile or tablet, the video would change into a still banner. Now, the new technology has become available that video can play on mobile without sacrificing speed.
Related: What Google’s NEW “Speed Update” means for your healthcare practice!
Instagram has been rapidly growing in popularity in cosmetics. As a matter of fact, AdWeek is reported in June, that the social media platform hit a major milestone of over 1 Billion Users in June 2018. Read details here.
Due to the growth of Instagram, cosmetic doctors have been requesting LIVE Instagram feeds into the design of the website over the last year or so. See some of DoctorLogic’s newest design examples below that incorporate video and Instagram into the design.
Look Younger MD (Laser Center) – using Video in the homepage design
Vinyard Institute of Plastic Surgery (Plastic Surgeon) – using Video + Instagram
SmilesNY Cosmetic and Implant Dentistry (Cosmetic and Implant Dentist) – using Video + Instagram
I hope you enjoyed reading this post. If you did, please LIKE IT or SHARE IT. If you would like to become a trend-setter and you are interested in discussing either website development or online marketing for your cosmetic practice, feel free contact me anytime.
To your success!